There’s no such thing as bad weather, just bad clothing. Embrace friluftsliv (pronounced “free-loofts-liv”), right here in Milwaukee. The term, which translates roughly to “open-air living”, is Norwegian and used to describe a way of life that’s committed to celebrating the outdoors, no matter the weather forecast. Just a little food for thought- Norway is consistently ranked in the top 10 happiest places in the world. Frozen tundra? You betcha. Positive winter mindset? Check. A stockpile of warm yet stylish winter wear? Yep.